Any marketing activity that is carried out online is considered ‘Digital Marketing’ and that includes: 

• • Search engine optimization (SEO)

• • Content marketing

• • Social media marketing

• • PPC advertising

• • Influencer marketing

• • Press releases

• • Email marketing

• And more…

The majority of people looking to buy a product or service start their search online. These various pillars of internet marketing can each help you to bring more visitors to a website or a blog and that in turn then gives you the opportunity to promote your business and hopefully drive ‘conversions’ (i.e. turning visitors into customers). What makes digital marketing so effective is that it doesn’t have to cost a huge amount to be successful.

Digital Marketing no longer requires a huge budget: it is now something that you can do just as well as the largest organizations – as long as you’re smart with it. Digital  marketing has other advantages too: it allows you to actually engage with your audience for instance. Using social media or running contests means that you’re able to interact with the very customers you’re trying to obtain and get feedback from them.

The average ROI in Digital Marketing are between 2x-3x the initial investment.

The U.S. Small Business Administration suggests allocating 7-to-8% of your gross revenue to marketing. Then you spend 50% of that marketing budget on digital marketing specifically.

Let’s look at some quick stats on modern marketing:

• The U.S. Small Business Administrations suggests you allocate 7-8% of your gross revenue to your marketing budget.
• Digital marketing budgets average 45-50% of the overall marketing budget.
• Video marketing leads the charge in digital marketing. Video marketing usage is expected to double what it was from 2016 to 2021.
• Social media ads make up about 25% of the digital marketing budget.